What the Firearms site will need are lots of examples of useful technical answers to difficult or curious questions. Tough part is that it will require reaching a beta phase before such questions and answers can be posted.
Some examples of interesting questions:
- A collector could post a picture of a firearm that they do not know the history or specs on, and other users can help identify/provide more details (sort of a "this old gun" concept).
- Questions about ballistics or recommended bullet weights, etc.
- Questions about legal concerns--obviously, everyone would need to accept the fact that a site like this cannot give accurate legal advice, but it would be helpful to get some simple pointers ("can I store my pistol in the glove compartment in this jurisdiction", etc).
- Questions about firearms-related accessories (eg: gun slings, tripods, loaders, etc).
The more of these sort of useful questions are posted, the more likely that people will discover the site through internet searches on similar questions and topics.
What will be boring for most users are the usual, redundant, preaching-to-the-choir arguments about the importance of gun ownership, etc...I can read dozens of these articles in my favourite magazines, when I'm in the mood.
Cannot do much about the old-timers/non-technically inclined who are still figuring out what an internet forum is and what's the point, etc, other than try to explain to them that the Firearms site provides a fun way to ask and answer questions about firearms.